Just read this article by David Mihm where he does math! Gotta love me some math. The marketing expert Dan Kennedy always says “you’re actually in the arithmetic business”. Its all about the numbers. Okay…off that rabbit trail.
Using basic math and some known percentages of search usage he explains why we don’t need to be too worried about Siri and the new iPhone update with their map app.
And he ends it with a quick tip that will help you with Siri rankings anyway.