What is SEO?


You might ask the question “What exactly is SEO?”
SEO is actually an acronym for:

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Search
Engine
Optimization

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There are 4 major search engines in my opinion.
  1. Google
  2. YouTube
  3. Bing
  4. Yahoo

Google is the giant 800lb gorilla in the room when it comes to search engines.  Most people will go to Google to find what they are looking for on the internet.  I mean, the company name ‘Google’ has actually become a verb ‘Google It’

What you might not know is that YouTube is the second most used search engine in the world.

People go to YouTube and type in what they’re looking for just like they would at Google (Which is why you should be making videos that go with your business as well!).

Then after that is Bing and Yahoo.

We focus almost all of our attention on Google as they will provide the most bang for our buck!  And of course anything you do to make your website relevant for Google will also help you in Bing & Yahoo.

Now the tricky thing about SEO, or Search Engine Optimization, is that you can’t actually optimize the search engines.  We, or any other SEO Company, can’t control what the search engines do.

What we can do is optimize your website so that it has a better chance of getting to the top of Google.

SEO focuses primarily on what we call the “organic listings”

That is just a fancy way of saying the results on the left hand side of the Search Engine Results Page that you don’t have to pay for.

Google does show ads on the top and the right hand side of the page.  That is what you call PPC, or Pay Per Click.  Every time someone clicks on one of those links the company that has paid to put them there will have to pay for that visitor.

The interesting thing is that the websites on the left hand side, the organic listings will actually get 7 times the amount of clicks as the paid links.

So, yes it easy to pay for visitors to your website and yes you can start paying today and getting visitors today to your website but what if you could trade time for money and put in the time today to be ranked on the first page in the future?

I say time because it takes a good amount of work to make sure you get to the first page of Google and stay there but once you’re there you would be getting 7 times the amount of clicks as those who are paying to get visitors and you are getting those visitors for Free!

And just a little side note, if you still want to do some PPC ads to your website properly SEOing your site will actually make your cost per click lower because of something Google has implemented called a quality score.   So SEO is good for your business no matter what you do.

Now here’s the interesting thing.

Not all websites on the first page of Google are created equal.  Look at this graphic:

SERP Clickthrough Percentages

The website at the #1 spot gets 56% of the clicks where the website at the number 10 spot might get 2% of the clicks.

That means if 100 people search for whatever it is your business does, 52 of them will look at the website at the top of Google and 2 of them might look at the site at the bottom of the page and unfortunately most people won’t click to see the websites on the second page.

So how does Google determine what website gets to be at that coveted #1 spot?

They have one mission, they want the most relevant answer to any question anyone would ask anywhere in the world at anytime.

Which means you have to have the most relevant answer to whatever question your customers are typing into Google.

And how do you make your site relevant?

That’s for another day.

One of the things you can do is sign up for the Free Video about how to get your website to the top of Google.  I provide a lot of helpful info in that video you can use to get your website to the top of Google.

 

SEO & Webdesign

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